Linking from the homepage is the most overrated equity move you make
Fight me: founders obsess over getting a page linked from the homepage. But the homepage's equity is split across every nav, footer, and feature link — each individual outlink passes a thin slice. A dedicated hub page with 15 focused outlinks passes far more concentrated flow to each than your homepage spraying 80 links ever will.
Homepage links are for brand-critical pages and crawl priority. Deep hubs are the real distribution tool. Quantity of homepage outlinks is the silent killer.
How many links is your homepage actually passing per target — have you ever divided it out?
Link Equity Heat
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Linking from the homepage is the most overrated equity move you make
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