Myth: 'only Reels get reach now'

Myth: 'only Reels get reach now'
Reels win on impressions, lose on conversion-to-follow. n=540 accounts, 45-day window.

— Reels: median reach rate 28% but follow-rate per reach 0.9%
— Carousels: reach 16%, follow-rate 2.4%
— Single image: reach 11%, follow-rate 1.6%

Reels deliver 1.7x the non-follower reach but carousels convert that reach to followers ~2.7x better. So what: Reels are a discovery top-of-funnel; carousels are the conversion layer. A Reels-only feed leaks growth.