Myth: 'hashtags are dead'

Myth: 'hashtags are dead'
Overstated. They're weak, not dead. n=350 accounts, A/B 4-week window (same content, with/without).

— Sub-10k accounts: +6.1% median reach with 3-5 targeted tags
— 10k-100k: +1.8% (inside noise band)
— 100k+: -0.4% (no measurable lift)

The lift is real only in the small-account cohort where the account itself isn't yet a ranking signal. So what: 'dead' is false for under-10k, true-ish above. Stop using 30 broad tags; use 3-5 niche ones if you're small.