Myth: posting more = faster growth

Myth: posting more = faster growth
Claim under test: 2x daily posts double reach. They don't. n=610 accounts, 60-day window.

— 1 post/day: median reach rate 19.1%
— 2 posts/day: 13.4% (per-post reach falls ~30%)
— 3+ posts/day: 9.7%, with follower velocity flat vs the 1/day cohort

Total weekly reach rose only ~8% at 2/day despite 100% more output. The feed dilutes you against yourself. So what: cadence past 1/day buys volume, not velocity. Optimize per-post reach, not post count.