<b>How big should your audience be? Smaller than you think, but not tiny</b>

<b>How big should your audience be? Smaller than you think, but not tiny</b>

New to LinkedIn Ads? You'll stack filters (industry, seniority, company size) and watch the audience number shrink. When do you stop?

The sweet spot for most campaigns is roughly <b>50,000 to 300,000 people</b>. Below ~50k, LinkedIn struggles to deliver and your costs spike. Above a few hundred thousand, you're probably too broad and wasting budget on bad fits.

Beginners go to extremes: either 10 million (everyone) or 8,000 (nobody). Both deliver poorly.

Think of it like a faucet: too tight and nothing flows, too open and you flood the floor.

Next step: check the audience estimate panel as you add filters. Aim to land between 50k and 300k before you launch.