Paused winners on weekends instead of deleting — saved the learning

Paused winners on weekends instead of deleting — saved the learning

Offer dead on Sat/Sun (B2B). Used to delete ad sets, rebuild Monday → relearning phase, 2 days of garbage CPA every week.

Now I just pause Fri night, unpause Mon 7am:
— social proof intact
— no relearning
— Monday CPA back to baseline by noon, not Wednesday

That's ~8 wasted days a month recovered.

Deleting throws away everything the pixel learned. Pause. Always pause.