27 June 2026
"Nobody scrolls past the fold." [BUSTED] The myth: engagement falls off a cliff below the first screen. Why it spread: ancient heatmaps from an era of slow mice and no infinite scroll, plus people quo…
26 June 2026
"Just follow proven best practices." [BUSTED] The myth: copy what worked for the famous case study and you'll get the lift too. Why it spread: best-practice lists are easy to sell, easy to read, and a…
25 June 2026
"More white space = better conversions." [MOSTLY MYTH] The myth: airy, minimal layouts feel premium and therefore convert. Why it spread: Apple. Everyone wants to look like Apple, who sells $1,000 pho…
24 June 2026
"Security badges always lift checkout." [DEPENDS] The myth: slap a Norton/McAfee seal near the buy button and conversions rise. Why it spread: a handful of e-commerce tests showed lifts, and "trust ba…
23 June 2026
"An autoplay hero video boosts engagement." [MOSTLY MYTH] The myth: motion grabs attention, so loop a slick brand video behind your headline. Why it spread: "video converts" stats from product-demo vi…
22 June 2026
"Testimonials build trust." [DEPENDS] The myth: paste a wall of five-star quotes and watch credibility climb. Why it spread: testimonials are free, easy, and feel like proof, so everyone copies the fo…