<b>The word "we" is killing your brand voice.</b>

<b>The word "we" is killing your brand voice.</b>

Hot take: "We're excited to announce" puts a committee between you and the reader. "We" sounds like a press release wrote it, because one did. The accounts that connect speak as a single human with opinions and a pulse — "I," "you," never "our team." People don't follow logos, they follow someone. Pick a someone and let them talk.

Agree? Quote-tweet your most corporate "we" line.