<b>You spent 90% of your time on the part nobody reads.</b>

<b>You spent 90% of your time on the part nobody reads.</b>

Hot take: the body of your caption barely matters until the first line earns the "...more" tap. Yet everyone polishes paragraph four and slaps a tired opener on top. Flip it. Write your last line first, then spend an hour on a single opening sentence that makes the cutoff unbearable. The hook isn't part of the copy — it's the toll booth.

Agree? Quote-tweet your weakest opener.