<b>Nobody who is actually authentic uses the word "authentic."</b>

<b>Nobody who is actually authentic uses the word "authentic."</b>

Unpopular opinion: "raw, real, authentic" is a costume people put on to sound vulnerable while saying nothing risky. Real vulnerability names the specific embarrassing thing — the client you lost, the number you faked, the launch that flopped. Adjectives announcing your honesty are the tell that you're performing it. Show the scar, drop the label.

Fight me.