<b>Owning your product analytics</b>

<b>Owning your product analytics</b>
The case for self-hosted, warehouse-backed analytics over yet another black box.

— <b>1. PostHog vs Amplitude vs Mixpanel</b> — a real teardown on data ownership and query freedom, not pricing tiers. Source: PostHog blog.
— <b>2. Why marketers should learn the "funnels are joins" idea</b> — once it clicks, every dashboard makes sense. Source: Mode blog.
— <b>3. Retention curve interpretation</b> — flattening vs decaying, and what each tells you to fix. Source: Reforge.
— <b>4. Self-hosting cost vs SaaS at scale</b> — the event-volume breakpoint where owning pays off. Source: PostHog docs.

Skip if 100k monthly events fit a free tier. Essential if per-event pricing is eating your budget.

That's the stack for this week. Forward to a teammate.