<b>How to tell an offer is dying before it dies</b>

<b>How to tell an offer is dying before it dies</b>

<b>Q:</b> An offer that crushed for two months is slowly fading. Is it me or the offer?

A: Usually the offer, and the signs are readable. Watch for: conversion rate sliding while your traffic and angle haven't changed; approval rate creeping down; the advertiser quietly lowering payout or tightening caps. That's a sign the offer is saturated or the advertiser's funnel is fatigued.

Don't marry an offer. Keep two or three backups warm in the same vertical so you can rotate without rebuilding everything. When your control offer's EPC drops two weeks running with no change on your side, it's the offer — swap it.

Short version: falling CR + falling approval + no change on your end = the offer is fading, rotate.

More Qs? Drop them.