<b>What a 'cap' really means for your day</b>

<b>What a 'cap' really means for your day</b>

<b>Q:</b> Offer says 'cap: 50/day'. What happens at conversion 51, and how do I plan around it?

A: A daily cap is the max conversions the advertiser will pay for in 24 hours. Hit it and one of two things happens: the offer pauses (your traffic 404s or redirects), or worse, conversions still fire but go unpaid. The second one quietly burns money.

Protect yourself: ask whether the cap is hard (auto-pause) or soft (overflow risk). Set up a backup offer or smartlink fallback so capped traffic doesn't die. And ask your manager for a cap increase before you scale — caps are often negotiable once you prove quality.

Short version: know if the cap auto-pauses, always have a fallback, and ask to raise it before scaling.

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