<b>The metric your network hides: approval rate</b>

<b>The metric your network hides: approval rate</b>

<b>Q:</b> My tracker shows 40 conversions but I got paid for 28. Where did the rest go?

A: That's your approval (or lead-quality) rate. The advertiser reviews raw conversions and rejects ones that fail their quality bar — duplicate, fraudulent, wrong geo, or just low-intent leads that never activate. Your real payout is conversions x approval rate.

28 of 40 is a 70% approval rate. If you'd optimized purely on the 40, you'd have scaled a leak. Always ask your manager for the approval rate on an offer before judging it, and re-check it weekly — a sliding approval rate is the earliest warning that your traffic quality dropped.

Short version: real earnings = conversions x approval rate. Track approval, not just fires.

More Qs? Drop them.