<b>CPL, CPA, CPS, RevShare — which model should I pick?</b>

<b>CPL, CPA, CPS, RevShare — which model should I pick?</b>

<b>Q:</b> Same offer is available as CPL and RevShare. How do I choose the payout model?

A: It's a bet on certainty vs upside.

— CPL/CPA (pay per lead/action): fixed money up front per event. Predictable cash flow, easier to optimize, but you're capped at that flat rate no matter how valuable the user is.
— RevShare: a cut of what the user spends, possibly for life. Lower or zero up front, but a few whales can outearn months of CPA.

No track record or thin budget? Take the fixed CPA so you stay liquid and can reinvest. Confident your traffic brings high-value, sticky users (and you can wait)? RevShare compounds. Hybrid (small CPA + small RevShare) splits the difference nicely.

Short version: CPA for cash flow and learning, RevShare for long-term high-value traffic.

More Qs? Drop them.