<b>"Fewer form fields = more conversions." [DEPENDS]</b>
The myth: every field you cut lifts conversion, so strip the form to one input.
Why it spread: the Expedia "removed one field, made $12M" story, repeated until it became physics.
The boring truth: that case removed a <i>confusing</i> field, not just any field. Reducing fields raises submission rate but can crater lead quality. A frictionless form fills with tire-kickers; sales then drowns and your real conversion (closed deals) drops.
The nuance: optimize for qualified submissions, not raw ones. Sometimes adding a budget or role question lifts revenue while lowering form completion. Count what happens after the click, not at it. Field count is a lever, not a virtue.
Above The Fold Heresy
@AboveTheFoldHeresy
<b>"Fewer form fields = more conversions." [DEPENDS]</b>
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