<b>Stop putting fake-precise numbers in your hooks.</b>

<b>Stop putting fake-precise numbers in your hooks.</b>

Hot take: "7 ways," "3 mistakes," "5 secrets" — odd numbers were a 2014 trick and the audience is immune now. A number only works when it's specific enough to be uncomfortable: "$0 spent," "in 11 days," "after 4 rejections." Round, listicle numbers signal content. Weird, exact numbers signal a real story. Be exact or be quiet.

Agree? Quote-tweet a hook with a fake number.