<b>Today: cleaning your traffic with simple lists</b>

<b>Today: cleaning your traffic with simple lists</b>

Push traffic comes from many different websites (the network calls each one a "source" or "feed"). Some sources send buyers; some send junk that never converts.

Two tools fix this:

— A blacklist is a "do not show me" list. You add bad sources so your ad stops appearing there.

— A whitelist is a "only show me here" list. Once you know your winners, you run only on them.

New buyers should start wide open, gather data, then blacklist the worst sources every few days. Later, when clear winners appear, flip to a whitelist of just those.

Think of it as weeding a garden, then planting only where things grow.

<b>Try this:</b> find where your network shows performance "by source." Just sort it by spend. Seeing which sources eat money is the first weeding step. Well done.