<b>Today: frequency capping, so you don't annoy people</b>

<b>Today: frequency capping, so you don't annoy people</b>

Frequency capping means limiting how many times one person sees your ad. A cap of "1/24h" means each person sees it at most once per day.

Why this matters: the same person can be shown your ad over and over, and seeing it ten times rarely makes them buy. It just burns your budget and irritates them. Imagine a friend texting you the same joke hourly. By noon you mute them.

Safe beginner setting: 1 impression per person per day, sometimes 2. Start low. You can always raise it later if results are strong.

No cap at all is how new buyers quietly drain a budget into the same handful of tired eyeballs.

<b>Try this:</b> find the "frequency cap" setting in your network and set it to 1/24h before anything else. Small switch, big mercy. Nicely done.