<b>Today: push creative do's and don'ts</b>

<b>Today: push creative do's and don'ts</b>

Your "creative" is the title, the description line, and the little icon image. Three pieces, that's all.

Do:
— Use a clear icon a thumbnail-size eye can read. Faces and single objects work.
— Make the title a curiosity gap, not a full essay.
— Match the promise to the landing page so people don't feel tricked.

Don't:
— Don't cram three ideas into one title. One thought per ad.
— Don't fake a system alert ("1 message waiting"). Networks ban it and people resent it.
— Don't use a busy image; at icon size it turns to mud.

The golden test: would YOU tap this without feeling fooled afterward? If yes, ship it.

<b>Try this:</b> shrink any image you like down to a tiny square on your screen and squint. If you still recognize it, it works as a push icon. Trust your eyes.