<b>Today: the two images in a push ad</b>

<b>Today: the two images in a push ad</b>

Surprise for many beginners: a classic push ad can carry two pictures, and they do different jobs.

— The icon is the small square, always visible, even before the person expands the notification. It's your hook at thumbnail size.

— The main image (sometimes called the hero or banner) is the wide picture that shows when the notification expands, mostly on desktop. Phones often hide it.

So the icon does the heavy lifting; treat it as your most important pixel. The big image is a bonus, not a savior.

Don't waste your strongest visual on the big banner that half your audience never sees. Put your best, clearest idea in the tiny icon.

<b>Try this:</b> look at your last ad and ask: does the icon alone make sense without the big image? If not, fix the icon first. Good instinct.