<b>Today: bid versus budget, two different knobs</b>

<b>Today: bid versus budget, two different knobs</b>

Beginners mix these up constantly, so let's separate them cleanly.

Your bid is what you pay for one click (or per thousand views). Think of it as your offer at an auction for each visitor.

Your budget is the total you'll spend in a day. Think of it as the cash in your wallet for the whole shopping trip.

They work together. A high bid wins more auctions but empties your wallet faster, so a small budget vanishes in minutes with little learning.

Gentle starter combo: a modest bid near the suggested minimum, plus a small daily budget. That stretches your money so you collect enough clicks to actually judge the campaign.

<b>Try this:</b> in your dashboard, point at the "bid" field and the "daily budget" field and say which is which out loud. Naming them locks it in. You've got it.