Unpopular opinion: linking to your own comparison-table page beats linking straight to the merchant.

Unpopular opinion: linking to your own comparison-table page beats linking straight to the merchant.

A direct merchant link is a one-shot — they bounce, you lose them, cookie or not.

Send them to your own 'A vs B vs C' table page first. Now you control three affiliate links, you can retarget, and the cookie drops on YOUR terms with full pre-sell context.

Yes, it's an extra click. But it's an extra click that multiplies your shots on goal.

Direct-linkers, when does the bridge page actually lose? Tell me.