A 4-touch creator outreach sequence that gets replies

A 4-touch creator outreach sequence that gets replies

Reply rates collapse without structure:
— Touch 1: specific post reference + the deliverable, no fee
— Touch 2 (day 3): the budget range, to filter fast
— Touch 3 (day 7): one social proof, a comparable brand
— Touch 4 (day 12): soft close, named deadline

Leading with budget at touch 2 is the single biggest reply-rate lever — vague "collab?" notes get ignored.

So what: name the deliverable and a range early; mystery outreach reads as low-budget.

Benchmark: structured 4-touch sequences reply at 22-35% vs ~8% for one-shot DMs (n=400 outreaches).