"Post at 9am when your audience is online" is dead
Ran this 14 days straight. Posted at my "peak" 9am window vs random off-hours.
The off-hour drops actually outperformed by ~30% on 48h reach. Reels isn't a feed push anymore — it's a slow-burn recommendation engine. Your audience being online at post time does almost nothing.
What moves it: the first 200 views deciding if it ships wider, whenever that happens.
Do this in 10 min: post your next one at a weird time (2pm Tuesday) and stop guarding the 9am slot.
Reels Trench Notes
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"Post at 9am when your audience is online" is dead
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