Chase followers or chase engagement?

Chase followers or chase engagement?

Q: "My follower count grows slowly but my comments are great. Should I be worried?"

Short answer: optimize for engagement, treat followers as a side effect.

Follower count is a vanity number (it looks impressive but doesn't pay you). A big, silent audience won't refer you, reply, or buy. Don't anchor your self-worth to it.

Engagement, especially saves and thoughtful comments, signals that your content actually lands. A small, active audience converts far better into clients, collaborators, and opportunities than a huge passive one.

So no, you're not behind. You're building the version that's worth more. Followers tend to follow engaged content anyway, so the growth usually catches up.

Try this today: look at your last 10 posts and note which got real comments, then write more like those.