"Everyone says post every day. Is that the rule?"

"Everyone says post every day. Is that the rule?"

Q: "I keep reading I have to post daily or the algorithm punishes me. I'm burning out. Is daily really required?"

Short answer: No. "Post daily" is advice borrowed from full-time creators with teams. The algorithm rewards posts people stop and engage with, not a calendar streak. Three sharp posts a week that get saved beat seven rushed ones nobody reads.

What daily posting actually does for most solo people is lower your average quality, because you start shipping filler to hit the number. Frequency you can't sustain isn't consistency — it's a countdown to quitting.

Pick a cadence you'd still keep on a bad week. Two posts a week, every week, for a year, will out-build a 30-day daily sprint that ends in silence.

Try this today: Choose the lowest weekly number you're 100% sure you can hit, and protect that floor before adding anything.