2pm, campaign's bleeding. Don't pause — throttle.
Pausing mid-day signals the algo 'this is off' and you re-enter a learning wobble on resume → next day's a write-off.
Instead drop the budget 60% and let it limp to midnight. Keeps the learning thread alive.
Full restart tomorrow on a clean day from a warm pixel beats cold-resuming a spooked campaign.
Pause is a sledgehammer. Use the dimmer switch.
Buyer's Trenches
@BuyersTrenches
2pm, campaign's bleeding. Don't pause — throttle.
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