Scale horizontal when vertical taps out
Budget bumps stopped giving more conv → you hit ceiling. Go wide:
— Duplicate the winning ad set
— New audience: lookalike 1% → 2-3%
— Same creative, fresh placement (Reels → Stories)
— Each duplicate is its own test, own kill rule
When up stops working, go out. Duplicate your capped winner into a new audience today.
Buyer's Trenches
@BuyersTrenches
Scale horizontal when vertical taps out
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