The fifth follow-up doesn't find buyers

The fifth follow-up doesn't find buyers

Everyone says "most replies come after the fourth or fifth touch, so keep going." Myth. That stat comes from B2B sales decks, not creator inboxes — and creators aren't a buying committee dodging your calendar. After touch three, you're not persistent, you're a reason to mute the thread. It's not that they missed you; it's that the answer was no and silence was the polite version. Two follow-ups, then archive. The deals live in the first reply, not the sixth nudge.