The pre-send audit for words that tank deliverability

The pre-send audit for words that tank deliverability

Everyone says: "Avoid spam words like 'free' and 'guarantee.'" Myth — that 2010 word-list is mostly folklore now; filters read behavior, not vocabulary. Audit the real signals:

— Links in message one — one is risky, two is a flag, three is filtered.
— Image-heavy HTML when plain text would do.
— A from-name that doesn't match the domain.
— Identical body text across 500 sends, no variation token.
— No reply history with the domain you're blasting.

It's not the word "free" that hurts you, it's looking like a machine that's never had a conversation.