<b>New to deals? Start here: your rate card</b>

<b>New to deals? Start here: your rate card</b>

A rate card is a simple menu of your prices. It's not a contract — it's the number you say first so the brand doesn't set the price for you.

Why it matters: whoever names a number first sets the anchor for the whole talk. If you wait for their offer, you've handed them the steering wheel.

Example card:
— Reel: $600
— Story set (3): $250
— Usage (paid ads, 3 mo): +50%
— Exclusivity: quoted per request

When they ask "what are your rates?", you have an answer in seconds.

Your move: write your card today, even rough. Round numbers are fine. Having one makes you sound like a pro on the very first email.