<b>Today's term: deliverables (write them like a recipe)</b>

<b>Today's term: deliverables (write them like a recipe)</b>

Deliverables are the exact things you're handing over. Vague deliverables are where deals go wrong — "social content" could mean one post or ten.

Why it matters: if it's not written precisely, the brand will assume the bigger version and you'll assume the smaller one.

Good deliverable line looks like this:
— 1 Instagram Reel, 30-45 sec, posted to feed
— 2 Stories with link sticker
— 1 round of revisions
— Posted live for minimum 30 days

Example: "1 reel" and "a reel + stories + it stays up" are very different jobs at the same price.

Your move: never agree to "content." Count it, time it, and name the platform — every time.