SOP #59 — Owner-Dependency Mapping

SOP #59 — Owner-Dependency Mapping

Ask what breaks when the seller walks away. Map every dependency before close.

1. List every task only the owner does: writing, outreach, account management, design.
2. For each, ask: is it documented as an SOP, or is it in the seller's head?
3. Identify relationship-based revenue: sponsors or partners who deal with the person, not the brand.
4. Check for personal-account monetization (their name on the affiliate ID, their face on the videos).
5. Find the single points of failure: one writer, one developer, one ad rep with no backup.
6. Score the transition risk and convert it into transition-support weeks you require in the contract.

The more the business is the owner, the less of it actually transfers to you.

Save this — run it every deal.