Push vs Native Traffic for Forex Offers

Push vs Native Traffic for Forex Offers

What it is: Two paid sources for broker funnels. Push (RichPush, PropellerAds) sends notification ads to subscribed devices. Native (Taboola, Outbrain, MGID) places content-style ads inside articles.

Best for push: Cheap-volume testing and tier-2/3 geos. CPCs of $0.005-0.03 let you burn through angles fast and find a converting hook.

Pros (push)
— Dirt-cheap clicks; fast creative iteration
— Huge tier-2/3 reach for low FTDs
— Easy to spin up; minimal review

Cons (push)
— Low intent; FTD quality and retention are weak
— Bot and subscriber-fatigue inventory inflates 'traffic'

Native delivers higher-intent readers and tier-1 scale, with advertorials that warm before the broker form. FTDs trade more and survive broker KYC. The catch: strict creative review, higher CPCs ($0.10-0.50), and a real compliance bar.

Who should skip native: Buyers chasing cheap CPL volume on gray angles. Taboola/Outbrain will reject the funnel. Stay on push or in-app.

Verdict: Push tests cheap, native converts deep.