Playbook: Prep your funnel for broker KYC so FTDs survive verification

Playbook: Prep your funnel for broker KYC so FTDs survive verification

What it is: A checklist to reduce drop-off when forex users hit Know-Your-Customer document checks after depositing.

Best for: Affiliates on revshare or hybrid deals where an FTD only pays if the account clears KYC and stays funded.

The prep:
— Set expectations on the lander: a one-line 'ID verification required to withdraw' avoids surprise-and-abandon at the KYC wall.
— Match traffic to GEOs the broker can actually verify. Sending traffic from a country the broker can't onboard creates FTDs that bounce at KYC.
— Avoid incentive framing that attracts users who never intend to verify ('free $50, no ID'). They deposit, fail KYC, and you eat the clawback.
— Time your quality review around KYC clearance, not deposit. A cohort isn't real revenue until it passes KYC.
— Track KYC-pass rate by source. A source with high FTDs and low KYC-pass is sending unverifiable users.

Pros:
— Aligns your sourcing with accounts that actually clear and fund
— KYC-pass-rate by source surfaces fake-intent traffic early

Cons:
— Setting verification expectations on the lander can lower top-of-funnel conversion
— KYC outcomes are partly outside your control

Who should skip this: Flat-CPA affiliates paid on FTD regardless of KYC outcome.

Verdict: Verify-able traffic only.