SOP: Suspicious-traffic routing

SOP: Suspicious-traffic routing

Purpose: keep bot and proxy clicks away from advertisers who'll penalize your account for them.

☐ Step 1 — Score each click on signals: datacenter IP, no referrer, impossible device, repeat fingerprint.
☐ Step 2 — Don't hard-block on a single signal. Two or more flags = suspicious.
☐ Step 3 — Route suspicious clicks to a house offer or safe page, not your top advertiser. You still monetize the real ones.
☐ Step 4 — Never send flagged traffic to an offer with a tight quality threshold — one bad batch gets you dropped.
☐ Step 5 — Log the flag reason. Patterns tell you which source is dirty.
☐ Step 6 — Reconcile flagged volume against source spend weekly. A source over 30% flagged isn't worth buying.

Review flag rules weekly; fraud patterns shift faster than offers do.