SOP: Smooth Weight Changes to Avoid Traffic Whiplash

SOP: Smooth Weight Changes to Avoid Traffic Whiplash

Big weight jumps shock conversion data and trip network alarms.

— Step 1: Cap any single weight change at +/- 15 points per adjustment.
— Step 2: Wait one full clicks-gate (e.g. 300 clicks) between adjustments on the same slot.
— Step 3: When promoting a winner, step it up: 10 then 30 then 60, not 10 straight to 100.
— Step 4: Never zero an offer and max another in one move; the network sees an unnatural spike.
— Step 5: Log each step with timestamp and the metric that justified it.
— Step 6: Hold for a full day before the next step on volatile verticals (push, pops).

Gradual shifts keep your data clean and your network relationship calm.

Repeat: reassess weights weekly using the change log, not memory.