Stop benchmarking your exit against revenue multiples. Sophisticated buyers pay on profit quality, not top-lin

Stop benchmarking your exit against revenue multiples. Sophisticated buyers pay on profit quality, not top-line.

Two sites at $100k revenue: one runs 70% margin on owned content, one runs 25% on paid traffic and a freelance army. Same revenue, wildly different value.

— Margin durability sets the multiple, not the headline number
— Revenue-multiple bragging is a tell that you don't understand your own asset

If you quote revenue multiples, buyers assume you're hiding the margin.

Which matters more in your last deal: revenue or margin? Be honest.