SOP: Swap a Dying Offer Out of Rotation Cleanly

SOP: Swap a Dying Offer Out of Rotation Cleanly

Replace a falling offer without stalling the geo slot.

— Step 1: Confirm the decline is real: 2+ days of dropping CR vs a stable click count, not one bad hour.
— Step 2: Stage the replacement offer fully tested (QA checklist passed) before touching live.
— Step 3: Drop the dying offer's weight to 10, raise the replacement to match. Don't yank to zero.
— Step 4: Hold the split 24h; confirm the replacement holds CR at the same or better rate.
— Step 5: Once confirmed, set dying offer weight to 0 but keep it configured as a fallback.
— Step 6: Log the swap with reason and timestamp for your offer history.

Never pull an offer to zero in one move; a phased swap keeps the slot earning.

Repeat: review offer CR trends weekly to catch decay early.