How do I audit an offer's landing page before running it?

Q: The offer looks great but how do I judge its landing page myself?

A: The advertiser's page makes or breaks your conversion rate. Check it:
— Load it on a real phone over mobile data, not your fast wifi. Time it — over 3 seconds bleeds conversions.
— Count the steps to the conversion event. Fewer fields and clicks = higher rate.
— Check the headline matches what your traffic was promised, or you get bounce.
— Look for trust signals: secure checkout, reviews, clear pricing. Missing = hesitation.
— Test the form actually submits and the thank-you/postback fires.

If the page is weak and you can't use your own pre-lander, the offer's ceiling is low no matter the payout.

Short version: time it on mobile data, count the steps, check message match, look for trust signals, confirm the form fires.

More Qs? Drop them.