Same offer, same network, wildly different payouts by geo. Build a comparison grid before you launch.

Same offer, same network, wildly different payouts by geo. Build a comparison grid before you launch.
The playbook: take one offer and pull the payout for your top five target geos. Now divide each payout by that geo's traffic cost. The winner is rarely tier-one. Next, check the cap per geo — high payout with a tiny cap is bait. Then verify the landing page is actually localized, not just translated. Run the geo with the best payout-to-cost ratio AND real localization. The grid beats your gut every time.
Which geo overperforms for you? Agree or fight me 👇