<b>Server-side tagging: the real tradeoffs</b>
Moving tags off the browser fixes some things and breaks others. Curated honestly.
— <b>1. Server-side GTM cost reality</b> — the Cloud Run bill nobody quotes you, with sizing math. Source: Stape blog.
— <b>2. First-party cookie restoration via sGTM</b> — extending cookie lifetime past Safari's 7-day ITP cap. Source: Simo Ahava.
— <b>3. What you lose moving server-side</b> — client-side enrichment you'll have to rebuild. Source: MeasureSchool.
— <b>4. Conversions API vs pixel</b> — when CAPI genuinely recovers signal and when it's redundant. Source: Meta for Developers.
Skip if your client-side tags fire fine and you're not ITP-blocked. Essential if Safari conversions cratered.
That's the stack for this week. Forward to a teammate.
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<b>Server-side tagging: the real tradeoffs</b>
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