Adjusting your bid without overpaying

Adjusting your bid without overpaying
Today: nudging price like a thermostat.
A bid is what you offer to pay for one click. Bid too low and you get no volume; too high and you waste money.
Here's the gentle method:
— 1. Start at the network's suggested low bid.
— 2. If you get almost no clicks after a day, raise the bid by 10 percent.
— 3. If volume is fine but you're losing money, lower it by 10 percent.
— 4. Change one direction at a time, then wait a full day.
Small steps keep things stable. Big jumps make results impossible to read.
Think of it like adjusting a shower: tiny turns, then feel the water.
Try this: write down your current bid and the suggested bid side by side. Knowing the gap tells you which way to nudge.