The 6 template tells to scrub before sending

The 6 template tells to scrub before sending

Everyone says: "Templates save time, just personalize the name." Myth. The name is the one thing they don't notice; the tells are what flag you. Scrub these:

— "I hope this finds you well" — delete on sight.
— "I came across your profile" — everyone did, say what you actually saw.
— "Quick question" attached to a non-quick ask.
— "Circling back" / "just bumping this."
— A {first_name} that's the only custom token in 90 words.
— A P.S. that's secretly the real pitch.

If six tells survive, your template is wearing a name tag that reads MASS SEND.