Frequency past 2.5? Your creative's dying, not your offer.
ROI dipping and I almost killed a winning offer → checked frequency, it was 3.8. Audience just saw the same hook 4x and tuned out. Swapped the first 3 seconds, kept everything else → CPM held, CTR doubled. Creative fatigue masquerades as a dead offer every single time. Check frequency before you bury anything.
Buyer's Trenches
@BuyersTrenches
Frequency past 2.5? Your creative's dying, not your offer.
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