Build a dayparting schedule from your own data
3am, staring at hour breakdowns. Don't guess — let spend tell you.
— Run 7 days flat, no schedule
— Export conversions by hour
— Flag hours where CPA > 1.3x target → that's your dead zone
— Mine: 1am-6am bleeds. Cut it
— Reallocate that budget to your top 3 hours
Kill the dead hours → same spend, fatter ROI. Pull your hourly report tonight.
Buyer's Trenches
@BuyersTrenches
Build a dayparting schedule from your own data
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