Creative rotation before fatigue eats you
Frequency creeping past 2.5 → CTR sagging. Here's the rotate play:
— Always have 3 live, 2 in testing
— When top creative's CTR drops 20% off peak → pause, don't delete
— Swap in a tested variant same hour
— Rest the paused one 5 days, relaunch fresh
Rotate on the slope, not the crash. Check your top creative's CTR-vs-peak right now.
Buyer's Trenches
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Creative rotation before fatigue eats you
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