Catch a pacing problem before noon
Midday, budget already 70% gone → trouble.
My pacing checklist:
— Even pacing? Should be ~50% spent by your timezone midday
— Burned fast + good ROI → raise cap, the algo's hungry
— Burned fast + junk ROI → bid too high, drop 15%
— Spending slow → bid too low or audience too tight
Read the spend curve, not just the total. Glance at your pacing line now.
Buyer's Trenches
@BuyersTrenches
Catch a pacing problem before noon
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