The Member Referral Loop SOP

The Member Referral Loop SOP
Growth from members beats cold marketing — but only if you engineer the ask. Build the loop:

☐ Trigger: fire the ask right after a member's win or a helpful answer (peak goodwill), never on join
☐ Make it one tap: a pre-written invite line + a link they copy
☐ Reward the behavior, not just the signup — recognize the inviter publicly
☐ Close the loop: when the invitee activates, tell the inviter
☐ Cadence: ask each member at most once a month
☐ Track: invites sent / joined / activated — the third number is the only one that matters

Referrals that don't activate are noise. Tie the reward to activation, not the click.

Save this for your next launch.